CMYK Solutions Archives

It has been many years since I have been involved directly in retail.    But this time of year always gets me thinking about Business to Consumer (B2C) marketing and how to effectively engage your audience. Twenty years ago it was mass media.    TV, Radio and Flyers were essential for the overall success of [...]

As we wind down 2011 and look at all the headlines over the past year, I think we can understand where effective use of communication techniques, brand development and marketing tactics will help us all gain market share in 2012. Whether it was the lack of real time communication of RIM during their outage, or [...]

We live and work in the beautiful tourist destination of Richmond, BC.  It is important to be part of the community and with that we sit on a committee for Tourism Richmond. Here is a great video that was originally produced for www.denver.org and was made available to various Destination Marketing Organizations across North America. [...]