A form of marketing that many people tend to forget about is Guerrilla Marketing. The Wikipedia definition should be augmented by saying that Guerrilla Marketing, at it’s core, is about use of unconventional methods to promote brands within a controlled space and time frame to develop greater brand loyalty.
Shock value is not enough to develop long term attachment to a brand using these techniques. There needs to be interaction, instant brand recognition, value to audience and relevant messaging in order to have the event resonate in harmony with the intended audience.
Coca Cola proved once again why they are the premier brand worldwide. After all, in the end it is all about Getting YOU Noticed!