CMYK Solutions Archives

More and more of my clients are asking for more eco friendly ideas for their marketing solutions these days.    However, when I ask them how this dovetails with their brand and their mandate, I usually get some blank looks coming back at me. Being “green” can be seen as a good marketing ploy these [...]

I love when a campaign comes together and the creative hits its mark.   All too often campaign creative leaves you guessing what the key message is, what is the call to action and why you should care. Here is an amazing concept campaign by www.rescuescg.com I think they nailed it.   This video brings [...]

I personally love January.   There is always something exciting about the turning over of a new year that makes me take stock of where I am personally and professionally, evaluate critically, adjust and move forward. We all need to take time every so often to take stock of our brand, our marketing strategies and [...]